Thursday, August 23, 2012
Insurance Auto Auctions Raises $140,000 to Fight Childhood Cancer
Insurance Auto Auctions, Inc. (IAA) has raised $142,084 for Alex's Lemonade Stand Foundation (ALSF) to help raise awareness and funds in the battle against childhood cancer.
Over 1,800 IAA employees came together in this effort by selling lemonade onsite during auction sale days, surpassing its fundraising goal by over 40 percent. "I am proud to lead this team and to continue to provide support for Alex's Lemonade Stand in the fight against childhood cancer," said Tom O'Brien, chief executive officer at Insurance Auto Auctions.
The funds were raised through the participation of 142 of IAA's 160 North American branches as part of the Alex's Lemonade Stand's 9th annual National Lemonade Days, a fundraising event held every year in June with the goal of raising $1 million for childhood cancer research over the course of three days.
In addition to cash donations, dealers, insurance companies and other donors provided cars to help support the cause. Last year, IAA supported ALSF's National Lemonade Days by raising $10,000. IAA's buyers and providers also contributed to the effort.
"It was quite an honor to partner with IAA in support of its Alex's Lemonade Stand Foundation fundraising efforts and to help generate awareness for pediatric cancer research," said Joanna Moore, chief claims officer with Mercury Insurance Group, which donated funds generated from auctioning a 2012 Kia Optima SX at an IAA event.
Copyright 2012 CollisionWeek (www.collisionweek.com) – reprinted by permission from the publisher