Monday, December 2, 2013
DuPont records $2.4 billion in sales, more than any other chemical company at the time; one-third higher than it’s nearest competitor, ICI. Through the 1960’s DuPont produces a dizzying array of products with increasing retail awareness. DuPont was no longer a behind-the-scenes chemical company but a major producer of consumer goods. During the 1960’s, DuPont spent $100 million to launch 41 new products – and still maintained their spot as a major player in the automotive refinish business. Most recently, DuPont spun-off their automotive refinish division which is now known as Axalta, still a major player in the automotive refinish market.