Friday, January 10, 2014
The United States enters WWII and Sherwin-Williams is ready to help the cause with a newly-constructed $37 million facility and a workforce of 6,000. The US was building warships – which needed paint - and Sherwin-Williams provided it. Over 400,000 pounds of Sherwin-Williams paint was applied to the USS Iowa. The war accelerated the development and production of special aviation and industrial coatings that would later fit peacetime applications. Today, Sherwin-Williams is a major producer of automotive refinish coatings in the US. In a related story, some warships were painted with a unique camouflage design which made them appear to be going in a direction different than what they were actually traveling. This was to throw-off enemy subs. Interestingly, after the war, many of those designers found work in the automotive industry designing different paint schemes, hence, the two-tone color combinations of the 1950’s.