Saturday, October 05, 2013
Horseless Age magazine, the first automotive magazine debuts.
The following excerpt is taken from its opening story:
We present to the trade and the public the first number of the Horseless Age a journal which will be published monthly hereafter in the interest of the motor vehicle. The appearance of a journal devoted to a branch of industry yet in an embryonic state may strike some as premature and the somewhat desultory character of this number may provoke criticism in some quarters. But those who have taken the pains to search below the surface for the great tendencies of the age know what a giant industry is struggling into being there. All signs point to the motor vehicle as the necessary sequence of methods of locomotion already established and approved The growing needs of our civilization demand it, the public believe in it, and await with lively interest its practical application to the daily business of the world.
It wouldn’t be long before the automobile spawned a plethora of magazines for the consumer, and different quarters of the automotive trade, including at least a dozen for the collision repair trade.