Thursday, January 10, 2013
Professional painters of the late 1870’s mixed their own paint, their own way, with their own formula. “Store-bought” paint was usually unreliable and of poor quality. Then, Henry Sherwin found a way to make a quality, ready-mixed paint, and introduced it as Painter’s Prepared SWP. It came with a guarantee printed boldly and bluntly right on the label. It promised to “cover more surface, work better, wear longer, and permanently work better” with a money-back guarantee. The guarantee worked – because the paint worked as advertised. The paint and the company were earning a well-deserved reputation. Today, Sherwin-Williams produces not only house paint, but they are a major supplier of automotive refinish paint in the US.